ADIDAS: FLAGSHIP STORE NYC DECEMBER 2016
ADIDAS 5th AVENUE FLAGSHIP STORE NYC - WINDOWS AND LAUNCH ZONE DESIGN
Adidas invited us to collaborate on their new Flagship Retail Store in Manhattan on 5th Avenue. The initiative was to be around James Harden. James has a very unique playing style and is known for "turning the game upside down". We took some cues from that and came up with something equally weird and visually intruiging. An upside down court greets you with court lines of neon as you enter the front door. The rafters and lights hang up from the floor and the Harden Vol. 1 shoe floats over each light. The mannequins are adorned in Harden Vol. 1 collection apparel and there are Virtual Reality headsets on stripe lighted plinths flanking the zone. All set up to draw the user into the main attraction of a 20 foot tall and 30 foot wide video screen playing the Harden video.
Creative Direction and Design // Chris N. Bradley (Special thanks to the team Jeremy Delgado, Will Davies, and Jacob Winfield)
Fabrication and Install // Tangram Inc.