FENDER AMERICAN ELITE SERIES Guitars: BUILT FOR THE PURSUIT
Fender asked us to come up with an interesting set design for the filming of a spot for their new Elite Series guitars. We were asked to achieve something really impactful yet intimate on a shoestring budget. We built a wall as the backdrop and CnC cut out the "Built For Pursuit" so that we could back light it and add some atmospheric smoke to create something interesting.
Creative Direction & Set Design // Chris N. Bradley
Art Direction // Dino (Dynamic Dynosaur)
Build // Justin Jenkins & team at Phoenix Design