HURLEY: PHANTOM INNOVATION SUMMIT

HURLEY – "PHANTOM 4D" HOUSE OF MIRRORS INSTALLATION, HURLEY INNOVATION SUMMIT 2012

Hurley was flying in all of their largest accounts in the spring of 2012 to show off the new innovations being made in the board shorts category.  As part of the summit guests were treated to a sort of TED Talk about the technologies at hand.  At the end of the summit our guests were funneled down a dark hallway which opened up into a Bruce Lee style house of mirrors experience space filled with cooled stage smoke, moving projections of the Phantom 4D pattern, and 3 board shorts hanging in the center which reflected over and over in the mirrors, disorienting the patrons, and having to really search for the hidden way out.  Photos do not do this experience justice, it was pretty darn cool.


Creative Direction and Design // Chris Bradley

Fabrication and Install // Max McDonald