NIKE: KOBE X

KOBE X โ€“ NIKE VAULT STAPLES CENTER, LOS ANGELES, CA (NIKE BASKETBALL)


Kobe Bryantโ€™s tenth signature shoe, (the KOBE X) is inspired by many aspects of Kobes personality and approach to the game of basketball. Ten of these symbols were animated so as to surround the shoe and are illustrated in a storytelling wall so that the guest has a fully immersive experience and a window into whats makes Kobe tick. A new retail areas was designed including a large table that can carry a full collection of apparel and footwear.


Creative Direction // Chris N. Bradley and Scott Denton-Cardew for Denton-Cardew Design

Fabrication and Installation // Gallagher Design LA